![]() ![]() And because it was a brand that also featured quality editorial content, there were multiple reasons to flip through its pages. When there were very few places to view high-quality photos of beautiful nude women, Playboy was the central source for this content. Playboy’s secret sauce – right along with radio’s – was scarcity. And yet, stubborn companies in denial about digital’s impact continue to hang onto a status quo that is fading fast. And as Mel Robbins writes in a wonderful CNN article about these tectonic moves at Playboy, “The thing that made you famous won’t keep you relevant in a progressive world.” Let’s add radio to the mix because it is being disrupted, too – by streams, podcasts, satellite radio, and pure-plays. Many major businesses and brands have felt the sting of disruption – Uber on taxi cabs, Netflix on Blockbuster, Amazon on book stores, and mobile phones on Nikon cameras. In some ways, it’s amazing that it took so long for Playboy to reach this conclusion. Web surfers can access pictures of nude people of all genders doing things that are well beyond what they show in the tame pages of Playboy. What was once mysterious and taboo is now ubiquitous. Playboy has decided that it has been the victim of disruption, largely because of the many tentacles of the Internet. Whether it was you and your friend Brad who snuck into his dad’s stash or maybe it was the first time someone in the 5th grade pulled you aside to show you a glimpse of a centerfold, there’s probably an indelible memory.īut now it's a whole new day. PlayboyIf you’re over 40 and male, you have a Playboy story. Hugh Hefner in a “business as usual” photo By now, you’ve heard the story that after 60 years of colorful pictorials, Playboy is throwing in the towel (sorry) on what was once their unique selling proposition – naked women. ![]()
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